Your Daily Denim Destination
There’s something for every taste in Wrangler’s newest collaboration! Wrangler® and Texas-based Whataburger are serving up a sizzling new apparel collaboration just in time for the Texas rodeo season. This collaboration blends Wrangler’s classic American style and Whataburger’s timeless appeal, creating a fresh collection to capture the hearts of fashion and food enthusiasts. The partnership between Wrangler and […]
If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]
Stretch selvedge is particularly appealing for those new to raw denim, as it can be more forgiving during the break-in process compared to rigid denim. This said, there is also the fact that many of us love to wear selvedge jeans but the rigidness is definitely an issue. So here’s the thing: Stretch selvedge denim […]
Wrangler teamed up with premium sock brand, Happy Socks. And they’re going fashionably “wild”! We mean, Wild West! Remember, the Western trend is really a thing right now;-) With the Western lifestyle continuing to influence fashion and culture, the Wrangler x Happy Socks collection adds color and joy, reminiscent of ostentatious ‘60s and ‘70s Western wear, to […]
Brown denim is going to be trending big this coming fall 2024. It’s a super cool and versatile alternative to classic blue or black jeans. Not to mention the fact that we haven’t seen lots of brown jeans around in a long time. So we are jumping at the chance to add a new denim […]
Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]
Wrangler’s Collegiate Collection returns for another season offering gameday apparel essentials for students, alumni and fans to show their school pride. Wrangler’s third installment of Collegiate Collection delivers undefeated gameday gear. It’s all about providing quality, comfort and style from the tailgate to the stadium all season long. During this monumental time for college football, Wrangler […]
After a successful first launch in 2022, Wrangler® yesterday announced the launch of the second installment of Wrangler Reborn™ . Which is the brand’s latest collection to celebrate the upcycling of denim. The newest Wrangler Reborn™ sees the brand collaborate with BVH Services’ brand Beyond Retro, for the first time. BVH are one of the largest vintage retailers across Europe. Producing on-trend […]
Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to […]
In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]