The Strike Gold is a Japanese denim brand based in Kojima, Okayama — one of the world’s legendary denim regions.
Guided by Thoru Hamamoto, The Strike Gold relentlessly pursues perfection. Skilled artisans proficient in “Kibata” raw denim manufacturing produce each item, including leather accessories. Notably sturdy at first, the items gradually mold to comfort, revealing a second-skin fit. Over time, the denim’s exceptional fading adds distinct character.
The brand is known for its raw, unsanforized selvedge denim, made in Japan, and evolves uniquely with wear. Meaning that the denim features a distinctive slubby texture which creates high-contrast fading as the denim ages. A big draw for any denim enthusiast.
The collections are based on more rugged, character-focused aesthetic rather than fashion trends. The Strike Gold pays extra attention to craftsmanship, with features like gold sparkle selvedge ID, hidden rivets, button fly, and leather patch details.
Denim lovers describe Strike Gold jeans as stiff at first and incredibly rewarding once broken in, with fades and shape unique to how you wear them.
To sum it up, raw and unsanforized options mean the jeans shrink slightly the first time you wash them and then break in uniquely.
