VERSACE Jeans Couture recruits the help of innovative creatives across Europe for its Spring-Summer 2024 denim campaign.
Created in collaboration with BRAVÒ STUDIO, the seasonal campaign pivots away from AI and hyperreality, and instead focuses on individualism. Tasking each talent to interpret their authentic selves, and spaces they frequent through self-shot content and wearing designs from the new collection.
The VERSACE Jeans Couture Spring/Summer 2024 campaign takes the work of American photographer Philip-Lorca DiCorcia as its starting point, in which fiction and reality intertwine to shape stories that seem to come out from a movie. His personal street photography is now combined with some of the most representative elements of the Versace universe, in a tribute to the 2000s era in a sophisticated way. And the codes that best represent Versace Jeans Couture, including denim, are paired with the avant-garde of a collection that looks to the past and the future at the same time.
You can shop for the VERSACE Jeans Couture collection here.
