Parker Posey is the latest star in Gap’s Spring 2025 campaign, highlighting her dance and style.
On the heels of her starring turn as the Benzo-downing Southern mom of three in the TV series “The White Lotus”, Parker Posey now fronts a new campaign for Gap.
The campaign emphasizes comfort and iconic essentials, reflecting Posey’s vibrant personality and connection to her dance roots.
The “Feels like Gap” campaign is an ode to personal style, featuring a 90-second spot directed by Talia Collis and choreographed by Sadie Wilking. Posey moves freely along a group of dancers to METTE’s “Mama’s Eyes”. The video features a group of artful photos shot by photographer Amy Troost, featuring the iconic actor in a variety of the brand’s Spring 2025 essentials.
In the campaign’s 90-second advertisement, Posey leads a group of dancers through the dynamic choreography highlighting Gap’s versatile clothing. The collection includes items like UltraSoft Carpenter Jeans, Modern Rib Cropped T-Shirts, and Relaxed Icon Denim Jackets, blending ’90s nostalgia with contemporary style.
“Confidence is a feeling, a feeling that you’re free to be your best self,” Posey said in a statement. “When I got to work for the Gap on this shoot, it reminded me of my early days being carefree and comfortable in clothes, and dancing how we wanted. I was inspired to see the next generation keeping that spirit alive. Cool and optimistic.”
You can shop for newest spring arrivals at the Gap stores or online on the brand’s website.
