E.L.V. DENIM is a pioneering British luxury brand dedicated to crafting timeless fashion pieces from 100% upcycled materials. And according to the brand, they are the only denim brand in the world using 100% upcycled materials.
In other words, they are all about breathing a second life into garments destined for landfill, and transforming loss into luxury. In a world of overconsumption, E.L.V. DENIM challenges convention and provides another way to enjoy fashion.
Each piece is unique and has its own story. It begins with the fabric, which is sourced from preloved garments, before being skillfully handcrafted into considered, stylish, sustainable designs that last a lifetime.
E.L.V. DENIM’s sustainable ethos is embedded across all the brand’s platforms and offerings. E.L.V. DENIM ensures that all materials used in garment production are 100% upcycled via hand-sourcing conducted by members of the studio team.
Every pre-loved item is inspected and assessed, ensuring it is used to its fullest potential, as opposed to employing a standardized approach to garment making.
Textile scraps are utilized and transformed into crochet accessories, as well as into paper, utilized for both label making and the making of envelopes and cards. Besides utilizing the hand-sourced textile stock to its fullest potential, E.L.V. DENIM also partners with other luxury fashion retailers and takes on their deadstock to create 100% upcycled capsule collections.
You can check out the E.L.V. Denim collections and purchase them on their website.
