Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership.
Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand.
Yamal will participate in global campaigns and limited-edition product collaborations. The signing comes with the World Cup due to take place in North and South America from June 11 to July 19, with the final being played at Metlife stadium in East Rutherford, N.J., near New York City.
“I couldn’t be more excited to begin this journey with American Eagle,” Yamal said. “Off the field, I like to play a lot with fashion trends, and as a leading lifestyle and denim brand, AE has the product to help me bring my energy and style to life.”
Jennifer Foyle, president and executive creative director of American Eagle and Aerie, said, “Soccer attracts an unrivaled global following, and our multiyear partnership with Lamine Yamal centers AE at the heart of the fandom-highlighting our commitment to him, the sport and our customers.”
We can’t wait to see what this collaboration has in store for us – stay tuned, we will definitely keep you posted!
Meantime you can shop for the newest American Eagle collection here.
