Sustainable denim brand, Mavi, is welcoming in the new season with the launch of their FW23 campaign.
Shot by photographer Lauren Loncar, the Mavi FW23 campaign and lookbook were shot at Hunns House in Stanfordville, NY, and feature models Jessica Storther (@jessicaannstrother), Adrianna Bach (@adriannabach), and Laurence Coke (@laurencecoke).
For FW23, Mavi continues to move towards their goal of having 100% sustainable denim by 2030 with their All Blue collection. In addition to diversifying the styles within the existing sustainable fabric groups, Mavi is refreshing the Recycled Blue fabrication to make an even smaller environmental footprint. Classic denim in indigo washes are core to the collection, while other seasonal highlights include matching sets, cargos and wide leg styles, new luxe twills, Organic Selvedge, Pro Dark Tech and the expansion of Mavi sportswear between the men’s and women’s collections.
WOMEN’S COLLECTION
Within their All Blue umbrella, Mavi has renewed their Recycled Blue fabrication for fall with recycled pre- and post-consumer fibers blended with TENCEL™ using Refibra™ technology, which gives the fabric a breathable feel and the durable, soft texture of authentic denim. Refibra merges recycled cotton waste and wood pulp to craft a new TENCEL™ fiber. The new version of Recycled Blue has the same smoothness, softness, and breathability, but now with an added sustainable component. The newest Recycled Blue fabrication can be seen in women’s key fits including the New York straight, Paris Slit slim straight, Victoria wide leg, Mavi’s newest wide leg, Florida, as well as the Katy jacket.
Style highlights for the season include wide leg and flared styles like the popular Victoria, which returns for FW23 in a solid deep Recycled Blue and mahogany corduroy. The wide-legged Paloma fit is back with marine-inspired pockets in three washes–Dark Flex Blue, Deep Smoke Flex Blue, and an off-white corduroy. Mavi is also introducing a brand new silhouette, the Florida, which is a high rise, full length wide leg that currently comes in a Light Brushed Recycled Blue wash.
With the success of Mavi’s debut matching sets from SS23, the brand is introducing coordinating tops and bottoms in fall-appropriate washes and fabrications. From the Feather Blue collection, the Keyla shirt is a cropped, collared, and lightweight shirt that is both laid-back and polished. It pairs with the Miracle wide leg denim trouser in the same Dark Feather Blue fabric. From the Natural Dye collection, the Dina and Susanne tops are paired with the New York straight leg jeans in green natural dye and brown natural dye for a sleek, casual look.
On the non-denim side, two corduroy matching sets will be launching for the fall season. The Livia Off-White Cord shacket is paired with the Paloma Marine Off-White Cord. The Maren is a new cropped jacket silhouette that comes in both Mahogany Cord to be matched with the Victoria pant in the same fabric.
Mavi has introduced new cargo twills as the utilitarian trend continues to flourish in a brand new Luxe Twill fabrication. These elevated cargos have a laid-back look but a premium feel. The Alva is a full length straight leg cargo twill that is available in cinnamon, capers green, and black. The Luisa is a cropped carpenter twill with structured side panels that will be available in mahogany and beige. The easy-to-wear styles are made with breathable, soft-brushed cotton and sustainable TENCEL™ lyocell.
For FW23, Mavi continues to expand its Sportswear line with the introduction of classic crewnecks and lightweight breathable button downs. The women’s Modal sweat sets are ultra-buttery and offer an option for more casual days.
On the men’s side, Mavi also debuts two new lines under the All Blue umbrella: Organic Selvedge and Pro Dark Tech. The vintage-inspired mid-weight selvedge fabric is designed with the minimal stretch of a true classic and made comfortable in breathable organic cotton. Tightly woven for a premium, structured fit and the soft texture of traditional denim this iconic organic denim is offered in a matching jacket and jeans, the Loran and Marcus.
MEN’S COLLECTION
On the men’s side, Mavi also debuts two new lines under the All Blue umbrella: Organic Selvedge and Pro Dark Tech. The vintage-inspired mid-weight selvedge fabric is designed with the minimal stretch of a true classic and made comfortable in breathable organic cotton. Tightly woven for a premium, structured fit and the soft texture of traditional denim this iconic organic denim is offered in a matching jacket and jeans, the Loran and Marcus.
Pro Dark Tech is a brand new fabrication for Mavi–uniquely designed to be nearly fade proof, sustaining its vibrancy and stretch over time. This fabric is engineered with modern elastane and recycled fibers, giving it superior flexibility and sustainability. The denim fibers resist shrinking and fading for a comfortable fit that maintains a long-lasting shape and a classic color. Pro Dark Tech is available in the Jake and Steve silhouettes.
Style highlights in the FW23 men’s collection include plaid and feather tweed styles. The popular Jake style is now available as a navy plaid and light grey plaid trouser for fall. Sleek and sophisticated, Mavi’s Plaids have a subtle pattern and are constructed from a soft and smooth fabrication that has just enough stretch for maximum comfort. The soft midweight feather tweed is available in the Jeff and Johnny chino silhouettes and is designed to hold its shape wear after wear, with a textured appearance that creates a flawless drape.
Mavi also introduces Coated Athletic Denim, the brand’s knit fabric now designed with a dry wax ink comfort coating that is flexible and soft to the touch. The fabrication is featured in the Jake silhouette and new Parker tailored button-down for a twist on the denim tuxedo.
Like the women’s collection, the men’s line also features fall-appropriate cord bottoms in autumnal colors. One of those, the Marcus Evergreen Cord, also comes with a matching Stefan shirt jacket to make it a matching men’s set.
The men’s collection also introduces Luxe Twill, a mid-weight, maximum stretch premium fabric coveted for its comfortable fit. It’s constructed with breathable, soft-brushed cotton and sustainable TENCEL™ lyocell for a refined texture with a smooth hand feel and flattering drape. Luxe Twill debuts in signature Mavi styles, as well as the newest Chino fit Milton.
