Your Daily Denim Destination
Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought […]
G-STAR reintroduces RAW RESEARCH, the brand’s pinnacle exploration of denim innovation. Conceived as G-STAR’s experimental atelier, RAW RESEARCH is where creativity and engineering collide to push denim forward. Boundary-breaking techniques, fearless ideas, and uncompromising material exploration define the collection – denim reimagined in its boldest form. Following the footsteps of Aitor Throup, the new collection is […]
The collaboration between Madewell and Benjamin Talley Smith is a limited-edition denim capsule and it’s one of the most craft-focused denim projects the brand has done. Talley is known in the industry as the “denim whisperer”. He is totally obsessed with fit, wash, and the construction of his denims. “Over 20 people touch the jeans- […]
Exactly one year after their first collaboration, GAP reunites again with Harlem’s Fashion Row. The idea behind this collaboration is offering emerging black designers a real platform, support, and visibility through a global brand partnership. GAP and Harlem’s Fashion Row reunited for a special Spring 2026 denim capsule celebrating diversity, creativity, and black cultural influence […]
DIESEL CHINESE NEW YEAR 2026 A year of intense transformation begins February 17, 2026. The Year of the Horse commences, bringing fast-paced change and momentum through February 5, 2027. Today Diesel unveiled a nine-piece capsule conceived by creative director Glenn Martens as an expression of the Horse’s full-force spirit through denim, Track Denim, T-shirts and […]
G-Star RAW launched their collaboration with Agbobly as part of its “THE DENIM” series of artist-driven experimental jeans projects. “THE DENIM” series is about a rotating set of limited-edition denim pieces created with emerging designers invited to push creative boundaries in denim. For the third edition (003), New York-based label, Agbobly, designed a limited-edition pair […]
Ksubi “The Trash Bag” refers to one of Ksubi’s provocative denim concepts/pieces where jeans are designed to look deliberately distressed, oversized, and almost disposable—as if pulled from a trash bag. It’s very on-brand for Ksubi’s anti-polish, rebellious DNA. What the Trash Bag is about: This bag features extreme distressing: heavy rips, blowouts, frayed hems, shredded […]
In the last few years vintage clothing, especially vintage jeans, have become increasingly popular – if not THE thing! More and more brands are including vintage items or creating vintage capsule collections. And one of them is Pacsun. Pacsun just launched its official vintage platform: PS VINTAGE. Now live today, the debut men’s and women’s collections were curated […]
In 2022 Lee launched a specially curated vintage-offering platform called Lee Archives, designed to resurrect classic pieces from their long history rather than typical seasonal new-arrivals. The items come from Lee’s old catalog including jackets, jeans, overalls and more, representing the ’50s, ’60s, and ’70s. The purpose of the archive program is to celebrate heritage […]
Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & […]