Pacsun and Formula 1® are heading back to Austin, where racing culture meets Texas style, for the fourth year of their licensing partnership at the FORMULA 1 UNITED STATES GRAND PRIX 2026.
This time, Pacsun is giving race-weekend dressing a Western spin with washed denim, metallic details, vintage-inspired graphics, and the return of a fan-favorite cowboy hat.
The dual-gender assortment spans outerwear, button-ups, fleece, tees, and headwear. Included are the Pole Position Racing Jacket and a Western button-up with a coordinating trucker hat in washed indigo.
Familiar racing graphics return with embroidery, metallic ink and metallic thread for a worn-in, vintage-inspired finish,. One of last year’s race-weekend standouts, Pacsun’s Formula 1® cowboy hat, makes its return after selling out in hours.
Since first joining forces in 2022, Pacsun and Formula 1® have continued to evolve their collections through fashion and on-the-ground experiences that connect the global sport with Pacsun’s community of young consumers.
For this year’s Austin collection, Pacsun looked beyond the pit lane and to Texas itself, drawing from vintage Western workwear and the unmistakable style surrounding race weekend in Austin.
“Our partnership with Formula 1® has continued to grow over the past four years because we’ve found new ways to bring the sport into the worlds of fashion and culture that matter to our community,” said Richard Cox, Chief Merchandising Officer at Pacsun. “Austin is always a standout moment for us. There’s an energy around the race that extends far beyond the track, and this year we wanted to capture that through a distinctly Texas point of view.”
You can shop for this capsule collection here.
