Your Daily Denim Destination
SugarCane & Co. is a Japanese heritage denim brand known for its authentic vintage American workwear craftsmanship. Founded as part of Toyo Enterprises in the mid-1960s, Sugar Cane originally produced military uniforms for U.S. bases stationed in Japan. The brand’s name was bestowed by an American officer and has since become synonymous with vintage-inspired workwear. […]
In this case, the title says it all! The SPAXshape™ Authentic 360 Denim is a newly launched line of SPANX denim that marries style with built-in sculpting technology to shape the tummy, waist, and back. In short, a full 360° design aimed at flattering your figure. To sum it up: SPANX’s Authentic 360 Denim brings […]
Okay, so we know that the whole fashion industry is already focusing on the upcoming fall and winter seasons. But we also believe in living the moment, living the right now. We don’t want to think – yet – about what to buy for fall but more like what are we going to wear today. […]
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
For this Fall/Winter 2025 season, Martine Rose opted to shoot a lookbook rather than staging a show. And true to her ethos, the collection is a refreshing circuit-breaker, defying fashion norms with its cheeky, offbeat energy. To sum it up, Martine Rose wants you to dress like a wheeler-dealer for this fall. Like… how about a plain […]
Founded in 2012 by Anthony Lupesco in the historic Shockoe Bottom district of Richmond, Shockoe Atelier blends European tailoring tradition with American denim culture. Lupesco’s background in Italian luxury fashion (from brands like Versace and Belvest) informs the label’s refined aesthetic and manufacturing standards, all executed locally in a transparent, in-house workshop. n a historic […]
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using […]
Parisian-based brand Monoki just announced the debut of their Sunny Jeans for pre-fall 2025. The 100% cotton denim assortment from Monoki comes in 2 colorways: a light and dark wash. The “Sunny Jeans” are wide-leg jeans featuring embroidery, especially floral motifs in tones like yellow, red, and green on both side pockets and the rear. Delicate multicolored floral […]
SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point. “SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem […]