Gap’s Back-To-School GapKids Campaign Celebrates Kids Being Uniquely Themselves. Encouraging kids to move freely as true originals, inspiring them to be confident and unapologetically themselves through music, fashion, and dance.
And there’s more: The ad campaign also features a nostalgic “Napoleon Dynamite” reunion. The campaign video is titled “Just dance”. It showcases kids expressing themselves through dance, set to “Canned Heat” by Jamiroquai. Jon Heder and Efren Ramirez reprise their roles as Napoleon Dynamite and Pedro, respectively, adding a nostalgic touch. The idea is also to promote inclusivity and individuality among children. We love how this campaign highlights the joy of self-expression and celebrates diverse talents and abilities.
GapKids’ Back-to-School Collection offers endless possibilities for self-expression – highlighting key styles like baggy denim cargos, elevated hoodies , and varsity jackets. All pieces that ensure kids kick off the school year in style and feel like their most confident selves.
“This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.”
You can shop for the Back-To-School collection here.
