Denim and lifestyle brand, Lucky Brand, is going top trendy. They just unveiled their western-inspired capsule collection with Yellowstone actor, Cole Hauser.
This partnership reflects a western-inspired aesthetic, blending classic Americana with practical, everyday menswear. The 20-piece collection includes denim jackets, flannel shirts, graphic tees, and sherpa-lined pieces, emphasizing Hauser’s personal style and connection to the outdoors.
“I’ve been a fan of Lucky Brand since 1990. I firmly believe that what you wear should tell a story about who you are. That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.” Hauser states.
In addition to starring in ‘Yellowstone’, with the fifth season starting next month, he’s also lined up a couple of high profile endorsements. Besides Lucky Brand, Hauser is also the face of Lucky’s sister brand, Frye (image below). Btw, Frye is a great place to shop for cowboy boots and more to wear with your jeans 🙂
This collaboration capsule is available at Lucky Brand’s website. Prices range from $39 to $499 and sizes from S to XXL.
