In a surprise collaboration, Old Navy teamed up with The Cut to celebrate its 30th birthday party at Webster Hall. Coinciding with the launch of The Cut‘s first-ever solo print issue, the event included cocktails, wine, and mini burgers. And lots of dancing, Very much present on the dance floor was Gap’s creative director, Zac Posen.
The iconic American brand is taking it back to 1994 with a Limited-Edition Product Drop campaign, and a ‘90s Throwback Party to honor the brand’s past and promise of a bold new future.
From deep in the vault: the ’94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy’s iconic ’90s designs while staying true to the brand’s heritage as an iconic American retailer.
The nostalgic collection revives Old Navy’s most iconic pieces from their golden era: baby tees, baggy jeans and cargos, matching tracksuits, bucket hats, and performance fleece.
For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand’s anniversary, we’re inviting everyone to come play with style. Bringing back and modernizing some of our greatest hits from the ‘90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.
“To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture”, said Haio Barbeito, CEO of Old Navy. “It’s such an iconic American brand, that it’s hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are”.
“At Old Navy it’s not just about the fashion, but the joy we experience in it,” said Posen. “If we look back at the ‘90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self identity – and that’s what the team has re-created with the ‘94 Reissue collection. Come play and reimagine style with us.”
You can shop for the ’94 Reissue collection here.
