Founded in 2015 by pro surfer, Kelly Slater, and creative director, John Moore, Outerknown’s mission is to craft beautiful, lasting wardrobe staples
OUTER<KNOWN Sustainable Denim – Lookbook
GUESS Jeans x Iris Law Ad Campaign S/S 2024
Iconic lifestyle brand, Guess, has named model Iris Law its first ambassador. Brazilian photographer Rafael Pavarotti photographed Law lying on a brown leather sofa wearing a double denim outfit. In another image, she is sitting on a chair. Marciano comments: “Iris represents the reimagination of the iconic GUESS girl imagery through the lens of GUESS […]
Good American – Jeans For The Tallest Ladies!
Good American, known for their size inclusivity, heard all of you tall ladies complaining about never finding trendy jeans with a longer inseam. And that’s true, unfortunately, The average standard inseam is 32 inches, and maybe – if you’re lucky – you can also find a rare pair of 34 inch length jeans. The brand’s […]
Citizens OF Humanity – The Beach Jeans!
Yes, you did read that right! Citizens Of Humanity added the perfect pair of jeans for us to be “beach worthy” denim clad! And not only for the beach… scroll down to find out 🙂 Citizens Hof Humanity’s latest drop is the Brynn Jean, which is cut from a very lightweight denim and features a […]
Gap x DĂ”EN – Collaboration Happening Soon
Gap and DĂ´en teamed up to celebrate sisterhood – and California classics – with an exclusive summer capsule. Gap tapped sisters Margaret and Katherine Kleveland of West Coast brand DĂ´en to create a capsule collection for women and kids, merging their feminine and bohemian essences with Gap’s signature styles. The campaign, photographed by Dan Martensen (who’s […]
Andersson Bell – Fall/Winter 2024/25 Lookbook
Andersson Bell is a Seoul-based brand founded in 2014 by Dohun Kim, celebrating its 10-year anniversary with an amazing new collection for fall and winter 2024/25. This collection, titled ‘Air House’, presents Korean history and modern fashion sensibilities. Paying tribute to Ki-Ok Kwon, one of South Korea’s first female pilots, combining functional military elements with romantic […]
One Teaspoon – How About Going Wild?!
WILD AT HEART. A new collection that embodies the true ethos of One Teaspoon. A cult brand which became synonymous for super cool distressed denim shorts. Wild at Heart is the newest capsule from Australian brand, One Teaspoon. The collection embodies the true ethos of the brand, rebellious, gritty and wild. With inspiration taken from the […]
Bangladesh Denim Expo – Embracing the Future!
Bangladesh Denim Expo is an international platform promoting the Bangladeshi denim industry towards Reimagine. The two-day, Bangladesh Denim Expo, which took place May 6th and 7th, 2024, was organized by the Bangladesh Apparel Exchange in Dhaka, Bangladesh. Over 60 exhibitors from 11 countries showcased their latest denim products, fabrics, accessories, chemicals, technologies, and much more. […]
Kolor – Fall/Winter 2024/25 Lookbook
Kolor is the brainchild for former Comme des Garçons’ Japanese designer, Junichi Abe. And what makes the Kolor creations so unique is that the pieces prove you can transform traditional coats, dresses, jackets, skirts and, of course, denims, simply by adding creative constructions, a distinctive detail, or eye-catching contrast stitching. And yes, oversized and baggy […]
LEVI’S® X ERL 2nd Collaboration
Last year, Levi’s® joined forces with Eli Russell Linnetz’s ERL, a California based fashion label that has made waves with playful, retro-inspired designs blending pop art aesthetics with skate and surf culture. In the first-ever collection, these beloved California brands reinterpreted iconic Levi’s® denim by paying homage to California’s casual, sun-faded energy. Building on the branding, finishing, […]