Good American x Cindy Crawford – Forever Young!

cindy crawford

Supermodel, Cindy Crawford, is the new face of Good American, a size inclusive denim brand owned by Khloe Kardashian. Photographed by Cass Bird, the new campaign sees Crawford in a selection of Good American’s signature denim silhouettes worn with the brand’s button-downs, curve-enhancing bodysuits, and leather pieces. Crawford, a truly ageless beauty, spilled the beans […]

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G-Star x Rhys McClenaghan – Denim x Sports!

g-star

G-Star collaborated with Irish Olympic gymnast, Rhys McClenaghan, for their fall 2024 ad campaign. This partnership highlights G-Star’s commitment to pushing boundaries by combining high-performance athleticism with innovative denim design. McClenaghan, known for his exceptional skills on the pommel horse, is featured performing his signature moves while wearing G-Star’s latest denim innovations. The campaign introduces […]

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Sasson x Johnny Was – A New Era Comeback!

sasson

The Sasson x Johnny Was collaboration, set to launch this week, merges the iconic heritage of Sasson Jeans with Johnny Was’s bohemian style. The campaign, starring supermodel Lily Aldridge, celebrates the return of Sasson, reimagined for a new generation with a blend of nostalgia and modern fashion. The first drop will include eight denim styles, […]

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Wrangler Bespoke – For Women By Women

Wrangler

 Wrangler®, today launched Bespoke, a new collection of jeans developed by women for women. Created by an all-female design team with a campaign fronted by female Wrangler employees, Wrangler Bespoke introduces a new era in women’s denim design. The collection marks Wrangler’s most ambitious women’s line to date, inspired by in-depth research to address the challenges of finding the perfect […]

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Let Us Introduce Thorum – Wear With Your Jeans

thorum

While looking for what’s out there we went for different, eye-catching, oh man, we need this right now! This said, what you will find here is not going to be your regular run-of-the-mill wear-with-your-jeans feature. We are especially proud to feature some less well known and/or new brands here. Outstanding for their unique products which […]

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Levi’s(R) x JJJJound  – Second Collaboration

collaboration

Levi’s(R) & JJJJound will launch there second collaborative capsule, following the success of their first joint collection, This season, focus shifts to a dark washed denim palette, presenting a ten-piece range of apparel and accessories that seamlessly blends timeless Levi’s® denim craftsmanship with JJJJound’s minimalistic design philosophy.   Starting off the collection is the 501® ’93 Jeans, made from […]

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Let’s Agree To Disagree? Skinny Black Jeans

skinny jeans

Every fashionista, every fashion conscious person, every fashion blog and magazine have been declaring the death of skinny jeans. But what does this actually translate to in “real” life, huh? Tell us you haven’t (shamefully) reached into your closet and grabbed your last year’s favorite skinny jean… we hear you! And it was like most […]

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Chanel x Lily-Rose Depp in a Denim Mini-Skirt!

chanel

Chanel is introducing a new accessory – part watch, part wired headphones – linked together with the brand’s trademark chain. The collaboration is about the luxury brand and Lily-Rose Depp with headphones/necklace/watch wearing a super cute denim skirt! The reason why Chanel chose Lily-Rose is because she is one of the celebs bringing wired headphones back […]

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Tommy Hilfiger’s Fall 2024 Ad Campaign

ad campaign

For his fall 2024 ad campaign, Tommy Hilfiger untied once again with Stray Kids. K-pop group Stray Kids has a long history with Hilfiger, including a much talked-about appearance at this year’s Met Gala. In the video, the group poses in front of Manhattan’s skyline, outfitted in Hilfiger’s new classic-meets-preppy menswear. Inspired by the layers […]

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