Fiorucci – Spring/Summer 2025 “NOW-Stalgic”

fiorucci

Fiorucci is really making a significant comeback in 2024. The brand is re-introducing its iconic, playful aesthetic with their new creative director, Francesca Murri. This relaunch builds on Fiorucci’s legendary status as a symbol of fun, bold fashion from the 1970s. The idea is to reestablish the brand’s presence with a new generation, focusing on […]

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Hellessy – Spring/Summer 2025 Lookbook

lookbook

Hellessy’s Spring/Summer 2025 collection, presented during New York Fashion Week, embraces a fusion of feminine and masculine elements while focusing on innovative tailoring. If you are a fan of embellished and eye-catching denims, then Hellessy is definitely your kind of brand! Different, uber cool, outside-of-the-box designs, this is what the brand’s designer, Sylvie Millstein, is […]

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Wear With Your Jeans: The Vest Comeback!

comeback

Interesting to note that after years of oversized and baggy, a classic and more fitted item is making a comeback! We’re talking about the traditional men’s vest. Usually worn under a two-piece suit, it is probably one of the most classic fashion items ever worn first by men. And then, decades later, also by women. […]

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Old Navy – Celebrating 30th Birthday in Style

old navy

In a surprise collaboration, Old Navy teamed up with The Cut to celebrate its 30th birthday party at Webster Hall. Coinciding with the launch of The Cut‘s first-ever solo print issue, the event included cocktails, wine, and mini burgers. And lots of dancing, Very much present on the dance floor was Gap’s creative director, Zac Posen. The iconic […]

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JW Anderson Denim & Leather Looks Spring 2025

lookbook

JW Anderson’s Spring 2025 collection was a combination of playful innovation with bold design elements. The collection featured a mix of sculptural and oversized silhouettes alongside daringly short lengths, creating a balance between structure and fluidity. Key pieces included voluminous skirts paired with tight-knit tank tops, as well as garments incorporating trompe-l’œil effects that played […]

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A New Beginning For Cheap Monday- YESSS Please!

cheap monday

Founded in 2004 and ending in 2018, Cheap Monday is making a comeback. As of this month, you can shop for the brand again! The brand celebrated its relaunch last week. The youth-focused label released its new denim collection fronted by American singer and songwriter, Nessa Barrett, in a debut campaign “Tripping through the depths […]

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Off-White Spring 2025 Denim And Leather Looks

off-white

Off-White’s Spring/Summer 2025 collection, titled “Duty Free,” took place during New York Fashion Week. The event took place on a public basketball court, symbolizing inclusivity and community. Off-White is a company launched by late Virgil Abloh. Its home-is-everywhere-and-nowhere aspect was befitting of its founder, who was one of the industry’s most peripatetic people. And it’s […]

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Tommy Hilfiger – Fall/Winter 2024 Ad Campaign

tommy hilfiger

Patrick Schwarzenegger and his supermodel fiancée, Abby Champion, are the faces of the Tommy Hilfiger fall/winter 2024 ad campaign. The campaign showcases new seasonal essentials reimagined with the vibrant energy of New York City. the campaign offers a glimpse into the lives of the fashionable young couple. Their undeniable chemistry is captured in a series of portraits […]

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Scotch & Soda – Comeback With Joe Jonas

Scotch & soda

Scotch & Soda has been going through some rough times in the past years. But they are going for new beginnings this fall 2024. Scotch & Soda, the Amsterdam-based fashion brand, unveiled its fall/winter 2024 campaign, collaborating with Joe Jonas. The ad campaign marks the start of a bold new era for Scotch & Soda, […]

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DenimsandJeans – Next Year in Egypt!

DenimsandJeans is excited to unveil the next destination of 2025 –  EGYPT. Egypt is a very promising upcoming location for denim sourcing for global buyers. With duty free access to both EU and US, improved infrastructure, investments in apparel industry and other factors, Egypt is getting very important for the denim industry. This new show […]

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