Your Daily Denim Destination
Levi’s® unveiled its new global Icons campaign, starring Grammy-nominated country artist Shaboozey alongside acclaimed chef, restaurateur, and Emmy-winning television star Matty Matheson. The new Icons campaign features three cinematic films starring Shaboozey with Matty Matheson, capturing the Western Spirit Levi’s shares with its wearers – scrappy, quick-witted, with a side of reckless. Directed by renowned filmmaker […]
Mingyu, member of SEVENTEEN and long-time Calvin Klein collaborator, headlines the Fall 2025 denim campaign, marking his third major collaboration with the brand. Photographed by Torso, the campaign leverages studio-set imagery – polished, minimal, and intentional – allowing Mingyu’s effortless charm to drive the story. Balancing between nostalgia and modern, the campaign is rooted in […]
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
SKIMS Fall 2025 ad campaign, features Post Malone amid rugged, outdoorsy vibes that perfectly blend wilderness energy with high-comfort loungewear. And of course, denim included! Being a long-time fan of Wrangler, in the campaign, Malone rocked one of his favorite Wrangler jeans. The Wrangler® Cowboy Cut® Slim Fit Jeans. So yes, SKIMS is really betting […]
Founded in 2005 by Yohei (Goto-san) after running a vintage shop, JELADO is deeply rooted in Americana aesthetics spanning the 1930s to ’70s. The brand meticulously re-creates vintage garments, offering modern interpretations free from nostalgia’s limitations. “LASTRESORT DENIM” is JELADO’s greatest masterpiece to date, but this time they have created a denim that is even […]
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
Lissy Roddy has long been a muse for Ksubi, making this a natural extension of her wardrobe and personal identity. Core Ksubi DNA (think raw denim, loose fits) adds context to Lissy’s London edge. The capsule is a 10-piece collection co-designed by UK style icon Lissy Roddy, reflecting her fearless streetwear sensibilities fused with Ksubi’s […]
Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé… (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of […]
Founded in 2012 by Anthony Lupesco in the historic Shockoe Bottom district of Richmond, Shockoe Atelier blends European tailoring tradition with American denim culture. Lupesco’s background in Italian luxury fashion (from brands like Versace and Belvest) informs the label’s refined aesthetic and manufacturing standards, all executed locally in a transparent, in-house workshop. n a historic […]
As a follow up to our recently featured interview with Andrea Rosso, let’s talk about the latest episode of Diesel’s “Behind The Denim”. Don’t fall apart – watch below: This episode leans into Diesel’s commitment to denim longevity and circularity, showcasing how durability is essential to reducing fashion waste. Episode 7, “Don’t Fall Apart”, offers […]