Your Daily Denim Destination
Dark indigo denim is one of the clearest denim trends for Fall 2026. In fact, it has moved beyond a niche runway direction into a broadly recognized seasonal trend. What makes the Fall 2026 dark indigo different is that it is cleaner and richer, as opposed to the heavily faded blue we’ve seen in recent […]
DL1961 has its Pre-Fall/Fall 2026 looks out now, and it is quite relevant to the Fall 2026 denim story. Meaning, there’s another strong piece of evidence that Fall 2026 is NOT a return to skinny jeans. DL1961’s Pre-Fall looks are actually featuring baggy, loose-straight and tailored straight silhouettes. DL1961 Fall 2026 denim directions: Baggy is […]
AMIRI Spring 2027 is definitely not the former distressed-rocker AMIRI denim. Mike Amiri shifted the collection toward a more polished, clean 1980’s Los Angeles. Well, here’s yet another brand swaying from beautifully distressed and ripped denims. What was once a denim brand known for amazing, truly unique jeans is now just another ex-denim brand digging […]
We’ve already mentioned several times that the iconic denim brand Lee® was one of James Dean’s favorites. And today Lee is making us remember another movie star, long gone, but never forgotten…. Lee® celebrates Marilyn Monroe’s 100th birthday with a capsule reimagining her most famous looks. The Lee x Marilyn Monroe Collection is a limited-edition capsule […]
This Fall, Gap unveils “Denim on your own,” its Fall 2026 campaign starring musician Malcolm Todd and actress Inde Navarrette. Set to Malcolm Todd’s original rendition of Robyn’s iconic anthem “Dancing on My Own,” created specifically for this campaign, Gap brings together two rising talents from different creative worlds. United by a shared confidence but […]
Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant. What’s really changing for Fall 2026: 1. Baggy → “baggy but cleaner”The newest silhouette sits somewhere […]
J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and […]
Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey’s usual boho-Western signature for something even bolder. This marks Lainey’s latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the […]
RE/DONE positioned its Fall 2026 collection, “The Unexpected Muse,” as a new chapter for the brand, led creatively by Meredith Kahn and Phillip Prado. The concept centers on women who influence fashion simply through their individuality rather than being conventionally styled as muses. For your denim trend tracking, the important part is the collection’s shift […]
The Junya Watanabe Spring 2027 menswear collection continued the designer’s long-running exploration of workwear and technical tailoring. And denim was one of the key materials. Rather than classic five-pocket jeans, Watanabe treated denim as a fabric for reconstruction and experimentation. And if you’re looking for some real stand-out jeans – Watanabe definitely is the designer […]