Your Daily Denim Destination
The KSENIASCHNAIDER x Lee Cooper collaboration merges British denim heritage with the avant-garde, upcycled aesthetic of the Ukrainian label. Founded in London in 1908, Lee Cooper began its story with workwear. Its focus on quality, durability, and functionality defined the brand’s identity as the original British denim label. These same principles resonate with KSENIASCHNAIDER’s philosophy: […]
Civilianaire was founded by Gene Montesano and Barry Perlman, both veteran denim‐industry figures. They previously co‐founded Lucky Brand. Civilianaire is all about American manufacturing – all production is made in Vernon, California. Also notable is the brand’s use of premium fabrics like Japanese selvedge denim for most of their collections. After 24 years Montesano and […]
Tommy Jeans returns to New York for Fall 2025, capturing the city’s pulse with denim, individuality, and a fresh cast. Visuals show street-style scenes in NYC: subway stations, yellow cabs, city sidewalks – merging everyday urban life with denim styling. The campaign was shot in New York City, positioning the city not just as a […]
Burgus Plus has been around for decades, the brand was actually created back in 1997. We are delighted to introduce the brand now to our readers @Denimology 🙂 BURGUS is a medieval Latin word meaning fortress or citadel. Hoping to become a brand loved by people for its attention to detail and high-quality products, the […]
Ferrari’s Spring 2026 collection was presented at Milan Fashion Week and described as the art of reduction. “Whether cars or clothing… one edits, selects, reduces, and decides.” Makes sense, right! The collection, titled “Ferrari Officina”, was designed by Creative Director Rocco Iannone. The setting was a workshop or factory-lab space – emphasizing craftsmanship, material, process. […]
In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]
For his Spring 2026 collection Scervino moved away from overt glamour. Instead he went for a more pared-back, everyday elegance, albeit inlaid with a bit of a luxury vibe. The collection, which debuted at Milan Fashion Week this past month, focuses heavily on themes of lightness, transparency, and exquisite artisanal craftsmanship. But denim denim – […]
Committed to honoring its heritage while embracing contemporary design, Levi’s® continues to push the boundaries of denim innovation. For the Fall/Winter 2025 Collection, the new Twisted Denim capsule builds on the brand’s unparalleled history of delivering denim fits at the forefront of trends. Actually, this capsule revives a style originally introduced in 1999: jeans with asymmetrically twisted […]
For Spring/Summer 2026 we see a revival of crafts such as embroidery, passementerie and textile finishing, among others. And Indian designer, Dhruv Kapoor’s Spring 2026 collection is a very good example. The collection is titled “Foundations & Futures”. Kapoor frames the show as a merging of past, present and future. Taking foundation (or basic) garments […]
Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]