Your Daily Denim Destination
With spring season being in full swing now, it’s time to think once again about our denim wardrobe refresh. So it’s always helpful to have some guidelines about what will be trending and where to buy. And that’s where your Denimology team comes in! There are three key denim trends defining Spring 2026 – pulled […]
Martha Stewart stars in L.A.-based denim brand MOTHERs newest campaign for Spring 2026. In the campaign, Stewart shares some of her best one-liners, including that she’s always “punctually late”! Not only does this campaign break age stereotypes in denim advertising, but it’s also full of humor – somtehing we always need in our life! Yes, […]
The Levi’s Barrel Racer Jeans are a special designer collaboration between Emily Adams Bode Aujla’s label Bode and Levi’s. They were introduced as part of Bode’s Fall 2026 “Bodeo Rodeo” collection. The term Barrel Racer refers to rodeo riders who compete in barrel racing, which heavily influenced the Western aesthetic of the collection. FYI: Barrel […]
Sportswear brand, Vuori, launched its first-ever women’s denim collection. As a brand rooted in coastal California living, introducing women’s denim marks a natural and authentic extension of the Vuori lifestyle. Vuori is primarily known for athleisure and performance apparel, but the brand has experimented with this small denim capsule as part of expanding beyond workout […]
For Spring/Summer 2026, Triarchy continues its focus on responsible denim and modern silhouettes, combining fashion-forward shapes with the brand’s environmentally focused production methods. Triarchy continues developing plastic-free stretch denim, replacing synthetic elastane with natural rubber for stretch. Production techniques include laser finishing, ozone washing, and nano-bubble treatments to reduce water, chemicals, and waste.
TOMMY HILFIGER BRINGS TOMMY JEANS SPRING 2026 CAMPAIGN TO LONDON WITH A NEW WAVE OF SELF-EXPRESSION Styled by London and celebrating the next generation, the TOMMY JEANS collection hits the streets of Shoreditch to fuse heritage Americana with the modern denim lifestyle. Tommy Hilfiger introduces the TOMMY JEANS Spring 2026 campaign and collection, styled by the […]
Wrangler® and Avirex, the legendary purveyor of luxury American leather, collaborated in an exclusive capsule collection. This collaboration represents a bold fusion of two distinct worlds: durable, deep-rooted Western fashion and aviation-inspired streetwear, designed for the next generation of tastemakers. While Wrangler brings over 75 years of Western dominance, Avirex injects a distinctive urban edge […]
K-pop star Hyunjin from Stray Kids was officially announced as the global brand ambassador for GUESS and GUESS JEANS, launching a worldwide denim campaign for the brand. Hyunjin brings a huge international fan base, making him a powerful marketing face for denim. GUESS is using the global pop stars to modernize its classic American denim […]
Lucky Brand teamed up with Addison Rae once again. This time for a Y2K-inspired campaign, blending early-2000s nostalgia with festival-ready denim styling. Think extra-low-rise! Rae surprised her followers with pictures of a bold new campaign for Lucky Brand, rocking ultra mini shorts that highlighted her confident pose. Blending playful charm with effortless model energy, Rae brought […]
We are excited to introduce Brochu Walker here @Denimology. This is the brand for you if you want your denim to be on the elegant and tailored side. Perfect for when you have a very special occasion and still want to be able to wear denim. Quiet luxury brand, Brochu Walker, now also includes a […]