Prada S/S 2027 Menswear – Lookbook

denim

Miuccia Prada and Raf Simons built their Prada Spring/Summer 2027 menswear collection around familiar wardrobe staples. Jeans, T-shirts, blazers, and leather jackets stripped down to their essentials. The collection, titled “Clarity”, pursued the fundamental. Denim was one of the key pillars of the collection, reflecting the designers’ pursuit of “clarity.” Perhaps the biggest denim message […]

Continue Reading

Trending This Summer – Floral Denim

So, is floral denim really a thing this summer? Yes – but it’s a niche trend rather than a top-tier one. Floral denim isn’t a dominant trend, but it aligns with the romantic, bohemian, and handcrafted mood shaping Summer 2026. Think less “flower-power printed jeans” and more embroidered wildflowers, painted botanicals, and artisanal embellishment. Floral […]

Continue Reading

Ann Demeulemeester Pre-Fall/Fall 2026 Lookbook

For this coming Fall 2026, Ann Demeulemeester reimagines the brand’s signature dark romance and battered romanticism into a highly wearable, enduring wardrobe. Under Stefano Gallici, denim became one of the house’s most important building blocks. Rather than classic blue jeans, Gallici approached denim with the same dark romanticism and rock-and-roll attitude that define Ann Demeulemeester. […]

Continue Reading

Ralph Lauren Spring 2027 – Major Denim!

Denim played a major role in Ralph Lauren’s Spring 2027 menswear collection, presented in Milan this past week. Called “Dream Racer”, rather than relying on jeans alone. The collection included denim across tailoring, workwear, and collegiate sportswear, reinforcing Ralph Lauren’s Americana heritage with elevated craftsmanship. Yes, Ralph Lauren means Americana, and Americana means denim. The […]

Continue Reading

Valentino Resort 2027 – Denim Looks

The Valentino Resort 2027 collection introduces a cast of so-called ‘Villain Teens’ dressed in tartan, sequins, and slogan sportswear. And also in denim. Set against the faded grandeur of Villa Gaia Gandini, the attitude is clear: it’s playful, irreverent, and rebellious enough without causing too much concern. The Villain Teens’ character, however, remains elusive. Under […]

Continue Reading

Red Denim – Top Trend Summer 2026

Red denim is one of the breakout denim trends of Summer 2026, especially in Europe and among fashion editors tracking runway-to-street adoption. The color red has moved beyond a simple “pop of red” accessory into full denim statements: jeans, denim skirts, and denim in general. And if you check out our lookbooks for the coming […]

Continue Reading

Diesel Resort 2027 – Lookbook

Although Diesel’s creative director, Glenn Martens, incorporated sportswear, tailoring, and utility references throughout the collection, denim remained the undisputed foundation of Diesel Resort 2027. Under Martens, Diesel’s Resort 2027 collection doubled down on the house’s experimental approach to denim while making it more wearable. Martens described it as a blend of “all the Diesel codes” […]

Continue Reading

6397 Resort 2027 – Denim Looks

6397’s Resort 2027 collection is about what the label has always done best. Elevated American basics with just enough unexpected detail to make them feel new. Designed by Lizzie Owens, the collection focused on ease, optimism, and subtle experimentation rather than dramatic runway statements. Rather than chasing overt trends, Owens focused on pieces that most […]

Continue Reading

Studded Jeans – Comeback Trend This Summer

Studded jeans are emerging as one of Summer 2026’s re-emerging denim trends. The resurgence is tied to two larger movements: The ongoing indie sleaze revival, which embraces hardware and embellishment. Combined with a “lived-in” rock-and-roll attitude. And there is also the Y2K maximalism returning in a more polished way. Rather than the heavily bedazzled skinny […]

Continue Reading

Louboutin x Jaden Smith F/W 2026 Ad Campaign

Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]

Continue Reading