Your Daily Denim Destination
PURPLE has launched its Fall/Winter 2026 campaign, “The Classmates”. This is the follow-up to its Spring/Summer 2026 campaign, “The Neighbors.” The campaign was photographed by Kaito and styled by Terrence Munn. The location of this shot is Saint Violet Academy, a fictional school built around the idea of what “cool kids” wear. Every school has […]
After many attempts over the past few seasons to make a comeback, now they’re so back! At least, judging from what we saw in stores here in New York City. But there’s an important distinction: they are returning as one of several strong fits, not replacing high-rise or mid-rise jeans. PacSun and Hollister (we love […]
For Fall 2026, Tommy Hilfiger invites Travis Kelce into his world at The Plaza. Where chance encounters with cultural icons become part of the story that could only happen in New York. Kelce enjoys his stay as guest in residence at the legendary hotel, Mr. Hilfiger’s former home and one of the city’s most storied […]
For Fall/Winter 2026, BOGNER presents its collection under “Luxury in Motion,” with a strong emphasis on alpine heritage, urban sophistication, and earthy seasonal color. Denim is present – the key story is refined, fashion-oriented colored denim rather than distressed blue jeans. So now you don’t have to ditch your denim anymore when you go skiing! […]
London-based designer Aaron Esh released his debut Fall/Winter 2026 collection as the new Creative Officer of AllSaints, marking a major conceptual reboot for the brand. The Vision: Esh aims to reassert rather than completely reconstruct the brand, blending his signature Savile Row tailoring with AllSaints’ classic rock ‘n’ roll and 2000s indie sleaze DNA. The […]
Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant. What’s really changing for Fall 2026: 1. Baggy → “baggy but cleaner”The newest silhouette sits somewhere […]
J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and […]
Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey’s usual boho-Western signature for something even bolder. This marks Lainey’s latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the […]
Bootcut jeans are one of the strongest women’s denim silhouettes for this coming Fall and Winter 2026. Rather than dramatic Y2K flares, the trend is centered on slim-through-the-knee jeans with a subtle kick flare, often called the “mini bootcut.” Designers have been driving this silhouette back onto the runway, and we see it as a […]
Yes, we’ve all been made aware that the Fall/Winter 2026 denim collections have moved away from ripped, destroyed, oversized…. And here’s the most curious thing! Even though all our denim previews pointed to dark wash indigo and raw denim, the ‘”streets” clearly still haven’t adjusted – yet! (Read more here) In the gallery below you […]