Baggy jeans are not really “out” for Fall 2026. A better way to describe the shift is that the extreme, super-slouchy baggy jean is losing its dominance, while relaxed, elongated and more controlled versions are still very much relevant. What’s really changing for Fall 2026: 1. Baggy → “baggy but cleaner”The newest silhouette sits somewhere […]
J. Jill F/W 2026 Denim Ad Campaign
J.Jill just launched a new influencer-led denim campaign, pairing a multigenerational group of fashion creators with real women to style the brand’s expanded, fit-first collection. Through a partnership with a select group of multigenerational fashion creators and industry stylists, the campaign unveils a new era of denim at J.Jill – celebrating the collection’s versatility and […]
Wrangler x Lainey Wilson F/W 2026 Collection
Following up on their Summer 2026 collaboration, Wrangler and Lainey Wilson have now partnered up again for their Fall and Winter 2026 collection. This collaboration trades Lainey’s usual boho-Western signature for something even bolder. This marks Lainey’s latest collaboration with Wrangler, following her ongoing role as a brand ambassador, and continues to lean into the […]
Top Trend F/W 2026 – Bootcut Jeans
Bootcut jeans are one of the strongest women’s denim silhouettes for this coming Fall and Winter 2026. Rather than dramatic Y2K flares, the trend is centered on slim-through-the-knee jeans with a subtle kick flare, often called the “mini bootcut.” Designers have been driving this silhouette back onto the runway, and we see it as a […]
Street Looks – Ripped and Destroyed Denim …
Yes, we’ve all been made aware that the Fall/Winter 2026 denim collections have moved away from ripped, destroyed, oversized…. And here’s the most curious thing! Even though all our denim previews pointed to dark wash indigo and raw denim, the ‘”streets” clearly still haven’t adjusted – yet! (Read more here) In the gallery below you […]
Top Trend F/W 2026 – Dark Indigo Denim
Dark indigo is evolving from a seasonal wash into a year-round staple. For Fall/Winter 2026, it represents a move toward more “refined” dressing. Jeans that are clean, structured, and sophisticated enough to be worn at any time of the day. Expect this direction to remain strong also through Resort and Spring 2027 as brands continue […]
Louboutin x Jaden Smith F/W 2026 Ad Campaign
Yes, Louboutin is about those red-soled women’s shoes. And now, including men’s. Red soles? Yes, absolutely! But what we love about this cmpaign is that they’re wearing denim. Haute couture shoes with denim are definitely a thing! The biggest fashion news surrounding Jaden Smith this season is his debut Fall/Winter 2026 campaign for Christian Louboutin, […]
LOEWE – Fall/Winter 2026 Ad Campaign
LOEWE’s Fall/Winter 2026 campaign marked the continued evolution of the house under creative directors Jack McCollough and Lazaro Hernandez. Rather than a traditional studio campaign, the imagery was photographed by Talia Chetrit on the volcanic island of Tenerife, creating a dramatic contrast between raw landscapes and LOEWE’s highly crafted luxury pieces. The imagery highlights the […]
Dsquared2 Fall/Winter 2026 Lookbook
For Fall 2026, Dsquared2 staged a snow-covered runway inspired by winter sports and Canadian heritage, mixing denim and ski culture, 70s references, and signature distressed denim. The show referenced the Milan-Cortina Winter Olympics, with icy, sequined, and layered denim becoming a major focus. “Iced” Denim (Major Trend): denim appeared frosted or iced, aligning with the […]
Diesel Fall/Winter 2026 Runway
Own it live it be it: Diesel for every moment and every situation. Disrupted pieces have next-day energy after the best party ever, never any regrets. Twisting and wrapping is intentionally wrong, impossible to put right; denim is baked with permanent creases; fabric treatments make pieces look like they’ve been picked off the floor. The […]