Your Daily Denim Destination
Levi’s® and Beyoncé launched the third part of their collaboration this week. Named Refrigerator, this is the third chapter of the REIIMAGINE campaign. You can have a look at the previous campaign here. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations […]
Levi’s once again has some great news for all of us vintage denim lovers – read on to find out. In the early 1890s, Levi Strauss & Co. introduced the Lot 201, a budget-friendly version of the groundbreaking iconic 501® pants. To continue the celebration of the 501® family legacy, the Levi’s® Vintage Clothing (LVC) team has recreated […]
Levi’s® and Beyoncé continue their collaborative journey with the launch of “Chapter 2: Pool Hall” in the REIIMAGINE campaign. This chapter reinterprets iconic denim moments, blending Levi’s® heritage with Beyoncé’s artistic vision. In the “Pool Hall” campaign, Beyoncé dons a striking denim-on-denim ensemble, featuring a cropped jacket and high-waisted jeans adorned with crystal embellishments. The […]
If there’s one thing to be said about the current men’s fashion in denim – it’s uber! Uber- and oversized, and destructed, and baggy… well, anything anti-fit. So then what if you’re not a guy who goes by fashion trends, but love your regular fit, or slim of even slightly relaxed jeans?! We hear you. […]
Here’s the thing. What made me think about this subject at all? Well, this morning I really got intrigued with my inbox! When I opened it, right on the very top two extreme juxtaposition, or very controversial, emails popped up on my screen. One saying on the subject line: Skinny jeans are back And the […]
Levi’s® and UNDERCOVER joined forces once again, blending UNDERCOVER’s bold aesthetic with timeless Levi’s® design to celebrate the 35th anniversary of Jun Takahashi’s epochal brand. The campaign features Flea, bassist of the Red Hot Chili Peppers, photographed in his home by his daughter, Clara Balzary. Beloved for his simultaneously light and dark music, iconic personal style, and […]
Levi’s is adhering to one of the most popular denim styles of the season. Actually, make this the most popular of the past three/four seasons. The wide-leg loose fit. Slouchy, and with a lower rise – this denim fit has taken over the former skinny life-style! Launched a few months ago, the XL STRAIGHT jeans […]
Let’s just state the fact that originally all jeans used to have button-fly. So ok, they were made for men, women didn’t even think of wearing jeans back then. But times have changed. And, as we have mentioned many times before, more and more women are going for men’s jeans these days. So?!? With the […]
Of the many artists who made Levi’s® a big part of their style, few had the cultural and artistic impact of the legendary Bob Dylan. Set in the influential New York folk music scene of the early 60s, Searchlight Pictures’ “A Complete Unknown” follows an enigmatic 19-year-old from Minnesota who arrives in the West Village with his guitar […]
This holiday season, Levi’s® will celebrate that special kind of thrill that comes from all-new styles, just-right gifts, and being together this time of year. From relaxed denim to cold-defying outerwear, these comfortable layers have you covered…literally. To get in the holiday spirit, the Levi’s® brand will launch new “Holiday Edits,” kick-off “12 Days of Denim. The […]