We’ve done some very serious research about what denim styles are trending for the curvy and plus size beauties among us and here are the results: According to our research, the most versatile silhouettes for plus size jeans are always the skinnies, closely followed by boyfriend and mom jeans. Bootcut and flare legs were popular only […]
Almost Summer – Hello Again, White Jeans!
It all started in the 1930’s with the rich people wearing only white in the summer. Light clothing gave the look of leisure, while dark clothing was mostly for working people. In other words, the concept of not wearing white after Labor Day started in the 19th century as a way for the upper class to separate […]
Let’s Talk About Denim And Iconic Denim Brands
Denim dates back to the 17th century. Created in Nîmes, France, Serge de Nîmes was a cotton twill cloth made of wool and silk. It later became known simply as “denim.” Jeans were originally created as practical work wear, and their indigo color was chosen so that it would better hide the dirt when worn […]
Levi’s®x JJJJound Collab S/S 2023
Levi’s® & JJJJound have announced the launch of their first collaboration, set for Spring/Summer 2023. The new collection features a mix of denim-inspired tops, bottoms, and accessories that reflects both brand’s shared commitment to quality, durability and minimalist design. Launched in 2006, JJJJound started as a digital mood board to reexamine the recurring patterns in […]
Patchwork Denim – Trendy And Eco-Friendly
You have probably noticed that in the past few years patchwork denim has become a constant staple in most denim collections. Learning how important it is to be more environmentally conscious, brands are reusing deadstock and left-over denim straps to cut down on waste. You can expect to see more brands pushing their sustainability message […]
Levi’s Celebrates 150 Years of 501 Jeans
(and so do we!) Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe them all. Read more here. The greatest story ever […]
Men’s Denim Fits Explained – We’re making it Easy!
We can perfectly imagine the scenery: you are in the denim section of your favorite jeans store. Or you are in front of your computer searching for your next pair of jeans online. And the more you look, the more confused you get. If there ever was a challenge… What the heck is the difference […]