SPOKE is a London based brand created with a focus on custom-fit denim for men and women. It’s designed around the idea of combining style, comfort, and accessible quality at a value price point. “SPOKE started with a simple idea: Style is nothing without fit. A tight crotch, a saggy seat or a crumpled hem […]
Introducing: Tanuki Denim Made In Japan
Hailing from Okayama, Japan, Tanuki is a newly-formed denim label built on knowledge and quality. Founded by a group of gifted craftsmen, the brand prides itself on mastering every level of the denim process. With decades of cumulative loom experience, the “super-team” behind Tanuki is able to manipulate shuttle looms and create unique and original […]
TELLASON – Made For Denimheads
TELLASON was founded in 2008 by Tony Patella and Pete Searson in San Francisco. Tellason (“Patella + Searson”) embodies a DIY, high-integrity approach to denim making. Founders Tony Patella and Pete Searson “We believe style comes through best on people that don’t work at it. Growing up in California, skateboarding and listening to punk music, […]
Introducing: ONI Denim Made In Japan
ONI Denim takes its name from “ONI” (Devil). The origin of the name ONI traces back to the brand’s first business visit to retailers in Tokyo. The distinctive texture of the original ONI jeans left a strong impression on the retailers, likened to the rugged face of a devil (“oni” being the Japanese word for […]
Introducing: Pure Blue Japan
Pure Blue Japan (PBJ) was founded in 1997 by Ken‑ichi Iwaya in Kurashiki, Okayama (a historic Japanese denim hub) and is run under the Syoaiya Inc. The brand is entirely Japan-based in all of its production: dyeing, weaving, sewing, and finishing. Their signature Indigofera leaf logo and deep indigo selvedge thread celebrate traditional natural indigo […]
Samurai Jeans – Heavy-Weight Selvedge Denim
Samurai Jeans is a legendary Japanese denim brand renowned for its high-quality construction, heavyweight selvedge fabrics, and obsessive attention to detail. Founded in Osaka in 1997 by Toru Nogami, Samurai is one of the “Osaka Five” – a group of brands that sparked Japan’s raw denim movement in the late ’90s and early 2000s. Core […]
Introducing: Blue Blanket Jeans
Blue Blanket Jeans is a contemporary ‘old fashioned” Blue Jeans, Jackets and Overall brand.{Note: An amazingly fitting juxtaposition!} “We don’t care about trends, we just try to make the best Jens in the market, using a Japanese and Italian pure indigo raw denim, Italian construction and manufacturing with US details,” states Creative Director Antonio Di […]
Naked & Famous – Our Turn, Ladies!
Canadian denim brand, Naked & Famous has been on our radar for a long time. Super cool selvedge jeans and affordable prices. Personally, I have visited their store located in New York’s Soho innumerous times. Not only because I love to check out their jeans, but also because their sales experts and managers are incredible […]
Iron Heart, Motorcycle-Inspired Denim
Iron Heart is a renowned Japanese denim brand celebrated for its ultra-heavyweight, meticulously crafted jeans designed with motorcycle enthusiasts in mind. Founded in 2003 by Shinichi Haraki, formerly of Edwin, the brand emphasizes durability, classic styling, and exceptional craftsmanship. Iron Heart was originally made for bikers. And up until today, that focus guides the design […]
45R Denim – Jeans Made From Scratch
45R is a Japanese brand renowned for its artisanal approach to denim, blending traditional craftsmanship with modern design. If you love “real” denim, if you are a convinced denimhead, then this is definitely a brand you should check out. The 45R core line includes men’s as well as women’s denim. Established in 1977, 45R emphasizes […]