Your Daily Denim Destination
Paris Hilton is the face of Old Navy’s “It’s Old Navy” Summer campaign. She stars in this campaign, including her iconic song “Stars Are Blind” as well as her famous catchphrases. Also featured are her mother, Kathy Hilton, and other reality stars, including Ciara Miller and Rob Rausch. “Paris Hilton is the perfect summer muse […]
Calvin Klein just launched “Jung Kook for Calvin Klein,” a limited-edition capsule collection created with the brand’s global ambassador and pop superstar. And this is not the first time CK and Kook are working together – their collaboration actually dates back to 2023 when they collaborated on their first ad campaign. But this is their first fashion […]
The Isabel Marant Spring/Summer 2026 collection wasa perfect continuation of the brand’s signature Parisian boho identity. Albeit with a rougher edge. Denim centered on “intentional imperfection”. Like faded indigo, distressed embroidery, washed blues, slim worn-in jeans, and early-2010s Parisian cool revived through a softer, more lived-in lens. Creative director Kim Bekker leaned heavily into the […]
Louis Vuitton’s resort 2026 campaign is shot the way a good travel photograph works. Everything looks like it happened, and nothing looks arranged. Photographed by Cass Bird and styled by Marie-Amelie Sauvé, the images move through rocky shorelines, old village streets, and clear blue water. A very different mood from recent LV campaigns. Denim in Resort […]
Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]
The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature […]
If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket…. Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don’t find very exciting options unless you DIY. […]
For Fall 2026, Dsquared2 staged a snow-covered runway inspired by winter sports and Canadian heritage, mixing denim and ski culture, 70s references, and signature distressed denim. The show referenced the Milan-Cortina Winter Olympics, with icy, sequined, and layered denim becoming a major focus. “Iced” Denim (Major Trend): denim appeared frosted or iced, aligning with the […]
For Off-White’s Fall 2026 collection, creative director Ib Kamara delivered a music-inspired collection that referenced Miles Davis and Betty Davis. Blending 1970s silhouettes, patchwork denim, and experimental cutouts he definitely favored brown denims. Washed out and treated browns mostly with white contrast stitching. Patchwork based on brown tones The key styles in the Off-White Fall […]
For Spring/Summer 2026, Chanel introduced washed-denim handbags as a major accessory story – the Chanel 25 denim bags and denim mini flap styles. And we are not only talking about the bags, but Robbie is wearing lots of different jeans in this ad camapign as well. Directed by Michel Gondry, the video was created to […]