Your Daily Denim Destination
Lifestyle brand, American Eagle, has signed up with Spanish footballer, Lamine Yamal, as its global brand ambassador in a historic multi-year partnership. Yamal is one of the most promising young football talents worldwide. The contract runs for five years starting in summer 2026 and is the first multi-year partnership of its kind for the brand. […]
Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]
Dolce & Gabbana’s Fall/Winter 2026 menswear collection, titled ‘The Portrait of Man’, mixed tailoring, streetwear, and dramatic silhouettes. In the Dolce & Gabbana Fall 2026 collection, portraits are not perfect – they are honest. The designers’ deconstructed the idea of the ‘put-together man’ and instead proposed men in flux, men in motion. Consider the scene: […]
The Aknvas Pre-Fall 2026 collection by designer Christian Juul Nielsen is inspired by pastoral childhood memories. Drawing from childhood summers spent with his uncle in northern Denmark. Days on a farm, folklore play, and rugged utility reimagined with whimsical style. The overall vibe plays with contrasts between workwear fabrics and fantasy dressing. The resulting lookbook […]
The Off-White Spring/Summer 2026 show returned the label to New York with a collection that fused athleticism, street vernacular, and refined detailing into a cohesive urban performance wardrobe. The collection, called “Pop Romance”, was designed by creative director, Ib Kamara. It is a youthful, vibrant fusion of streetwear, pop culture, and luxury detailing. Denim and […]
Dior Men Spring/Summer 2026 is one of the most talked-about menswear collections of the year, marking a fresh chapter under new Creative Director Jonathan Anderson. The Spring 2026 collection is a playful blend of sartorial heritage and youthful ease, mixing classic Dior codes with casual, contemporary elements. As for the denim, rather than strict tailoring […]
Versace’s Spring/Summer 2026 collection, designed by Dario Vitale, featured denim as a key casual element mixed with glamour and streetwear energy: Denim that wasn’t just basic blue jeans but infused with brand identity like bold colors, Miami and Mediterranean energy, and “lived-in” attitude. As you will be able to see in our galleries bewlow, pieces […]
For Spring/Summer 2026, McQueen’s creative director, Seán McGirr, delivered a provocative, visceral, and narrative-rich collection. Drawing inspiration from the horror moviem The Wicker Man, the fashion show explored themes of primal instinct, liberation of desire, and the tension between nature and civilized order. A dramatic conceptual underpinning visible throughout the clothes (video below) So, about […]
This past summer, Gap launched their “Better In Denim” ad-campaign featuring global girl group KATSEYE. And it was all about baggy and low-rise jeans. And now, in the middle of the winter season, we can only confirm, the low-rise jeans are definitely on the (high) rise! And Gap proves to have been totally right on […]
American Eagle doesn’t do middle way! From 28-year-old Sidney Sweeney going straight to 84-year-old Martha Stewart. Move over, Sydney. it’s Martha’s turn now! American Eagle is spending the holidays with Martha Stewart. And the apparel retailer isn’t shying from the jeans that triggered a national controversy around Sweeney. The holiday campaign content features the domestic icon, clad […]