R13 – Pre-Fall 2026 Lookbook

leopard prints

Chris Leba’s R13 Pre-Fall 2026 collection is about grunge heritage reinterpreted with “pajama tailoring” ease. This collection keeps R13’s downtown New York edge but softens the aesthetic with comfort-driven silhouettes and a tailored feel, creating a hybrid of grunge and refined ease rather than pure streetwear distortion. A good example are sweatpants created with denim […]

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Wardrobe Staple 2026 – The Denim Shirt

denim shirts

As we have already stated in our feature about the Nili Lotan Spring 2026 collection, this year we are all about denim shirts. And it’s not only Lotan, but many other brands as well, which we will be featuring here in our lookbook post, so stay tuned. We have worn our denim shirts since forever, […]

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Nili Lotan – Spring 2026 Lookbook

denim skirts

Nili Lotan’s Spring 2026 ready-to-wear collection brings her signature polished nonchalance to everyday dressing . And denim plays a key role in that narrative. The Spring season is defined by workwear and utility influences mixed with classic silhouettes, creating an effortlessly cool wardrobe where denim sits at the center of casual style. Denim in the […]

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KSENIASCHNAIDER Pre-Spring 2026 Lookbook

lookbook

For Pre-Spring 2026, KSENIASCHNAIDER blends rural nostalgia with urban irony. Shot among gardens and coastal landscapes, the collection carries a soft, summery mood infused with the brand’s signature wit. This transitional collection is built around denim which is the core of KSENIASCHNAIDER’s identity. Embroidered jeans, hemp dresses and shirts, and soft knitwear come together to […]

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Gucci Pre-Fall 2026 Lookbook

lookbook

Gucci’s Pre-Fall 2026 isn’t a traditional runway. It’s a lookbook shot by Demna himself and described as a kind of “imagined show”. The denim pieces here play a supporting but important casual role in a collection. We have to say that: Demna Gvasalia – former Balenciaga, now Gucci – has definitely calmed down! Or however […]

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Etro Pre-Fall 2026 Men’s And Women’s Lookbook

lookbook

Etro is the brand for you if you’re looking for more classical denim. Let’s say, classical with a twist! Etro’s trademark embroideries and embellishments are a big thing for denim as well in this Pre=Fall 2026 collection. You’ll see denim textures integrated with patterned fabrics, such as velvet, jacquard, or patchwork. All very much in […]

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Kaia Gerber x RE/DONE – New Creative Partner Role

Kaia Gerber has joined RE/DONE, the Los Angeles based denim brand originally known for upcycling vintage Levi’s jeans. Gerber will be an investor, creative partner, and advisory board member. She’ll be helping shape brand strategy, contribute to collection development, and work on creative direction for campaigns. “RE/DONE has always felt like a natural extension of […]

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Wrangler x Lainey Wilson Spring 2026 Campaign

jeans

Wrangler partnered again with country music star Lainey Wilson. This time it is for Wrangler’s Spring 2026 ad campaign. This newest collection is focused on Western heritage, boho flair, and definitely bold denim styles. Blending classic Wrangler denim with Lainey’s rock-n-roll meets cowgirl aesthetic. Yeah, when Wrangler and Wilson team up, you can count on two things: authentic western […]

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JW Anderson – Fall 2026 Denim Looks

lookbook

For the JW Anderson Fall/Winter 2026 season, Jonathan Anderson has shifted away from a traditional runway show, instead debuting the collection through a lookbook. For this season, Anderson focuses on the “art of making,” featuring his circle of friends and actual artisans in the lookbook. Denim remains a core pillar of the collection, specifically highlighting […]

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GUESS? – Spring 2026 Ad Campaign

low-rise jeans

GUESS? announced global entrepreneur and fashion icon, Chiara Ferragni, as the face of its Spring/Summer 2026 global advertising campaign. The campaign was captured through the cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS. One that bridges the brand’s iconic heritage with […]

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