Abercrombie – The Perfect Western Jeans

jeans

As we have pointed out in our trend reports for quite some time, the Western trend is definitely a thing – and not going anywhere soon. So, if you’ve been seeing more cowboy boots, boot-cut jeans, and denim styled like ranch wear lately, you’re not imagining it! This revival isn’t just rural or novelty. Big […]

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Scotch & Soda – 40th Anniversary Capsule

capsule

Scotch & Soda, the Amsterdam-based fashion brand, launched its 40th Anniversary Capsule Collection. Celebrating four decades of bold creativity, craftsmanship, and self-expression. The limited-edition collection reimagines the brand’s most iconic pieces through the lens of its classic Reversible Souvenir Jacket – a timeless emblem of rebellion, adventure, and individuality that has long defined Scotch & […]

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Introducing @Denimology – Red Cloud & Co.

jeans

Red Cloud & Co. is a lesser-known but highly respected denim / workwear brand, especially among raw denim enthusiasts. Based in Shenyang, China, they emphasize quality craftsmanship, heritage, and strong local production. Red Cloud & Co. sources their cotton from Xinjiang, China. Their jeans are produced using older – vintage sewing machinery, which gives the […]

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So, About Spring 2026 Denims…

fashion

Spring 2026 isn’t that far away anymore, guys! The newest Spring collections will start arriving in stores very soon, Maybe a couple of more weeks – let’s just get over the Black Friday sales! We’ve checked out tons of fashion shows and previews to find out what’s going to be trending in the coming seasons. […]

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Diesel – “Call Her Santa” Christmas 2025

ad campaign

Why are we not surprise? So Diesel is declaring her Santa is a woman. And we’re totally fine with that! Climb on up on Santa’s lap and tell her what you want for Christmas. Have you been good this year? Santa hasn’t and she is breaking with tradition this season. She’s tired. She’s been naughty. […]

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Velvet Is Making A Come-Back This Season

Velvet (and velvety textures) are definitely a key fabric this Fall/Winter 2025, perfect for this time of the year. With all the festivities and parties coming up, velvet jeans are a perfect choice for a stylish, luxe-but-casual, look. While the denim trends for F/W 2025 focus on dark washes, barrel legs, and embellishments, velvet jeans […]

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Jacob Cohen S/S 2026 – “Denim Village”

collection

Jacob Cohen’s Spring/Summer 2026 collection is framed around the idea of a village built in denim. A setting where different characters (mechanic, washerwoman, beekeeper, bar patron, casino guest) co-exist, all united by denim as the backdrop of a community. The collection uses denim not just for jeans but also as a thread across pieces – […]

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Top Trend F/W 2025 – Western Jeans

cowboy

The western-denim look is absolutely a thing right now. According to trend reports, the western aesthetic or cowboy-core is back in full swing for fall and winter 2025, And – definitely – denim is central! So, it’s not just the boots and hats anymore. The western cult is influencing cuts, washes, and detailing on jeans […]

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AREA – Spring/Summer 2026 Denim Looks

embellished jeans

AREA was founded in 2014 in New York by Beckett Fogg and Piotrek Panszczyk. Named for the legendary Manhattan nightclub that turned evenings into experiences, AREA inhabits the tension between intimacy and spectacle. AREA creates womenswear and accessories that balance the precision of European craft with the electricity of New York subculture, inviting intrigue, wit, […]

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