Your Daily Denim Destination
In his Fall 2025 ad campaign Tommy Hilfiger races into the season with “The Hilfiger Racing Club. The campaign, featuring Claudia Schiffer and Nicholas Hoult, shifts classic American preppy into overdrive. The Fall 2025 collection draws inspiration from New York City, returning to the brand’s home base to reinterpret preppy codes with an updated sensibility. […]
This is a question we have been asked with increasing frequency by our readers. And the answer is sometimes yes, sometimes no. It depends on what kind of denim fashion jeans are made of. Remember, there are the “true” denim heads out there as well as the fashion loving jeans wearer. The difference?We’re breaking it […]
In this case, the title says it all! The SPAXshape™ Authentic 360 Denim is a newly launched line of SPANX denim that marries style with built-in sculpting technology to shape the tummy, waist, and back. In short, a full 360° design aimed at flattering your figure. To sum it up: SPANX’s Authentic 360 Denim brings […]
Levi’® Blue Tab™ collection is the brand’s most elevated expression of denim craftsmanship to date. With its latest Blue Tab™ drop, the brand is delivering its most elevated and sophisticated expression of denim artistry. The premium collection celebrates Japanese denim in its purest form through covetable fits and impeccable construction that honors time-honored traditions while embracing […]
More than a year ago we’ve looked closer into a denim trend which back then was on the rise. The barrel-leg jeans. And we have to say this trend really caught on. In almost all previews and fashion shows we have seen one or another version of the barrel jeans. Definitely a trend which is […]
Lissy Roddy has long been a muse for Ksubi, making this a natural extension of her wardrobe and personal identity. Core Ksubi DNA (think raw denim, loose fits) adds context to Lissy’s London edge. The capsule is a 10-piece collection co-designed by UK style icon Lissy Roddy, reflecting her fearless streetwear sensibilities fused with Ksubi’s […]
Great news for the curvy ladies out there! If you’ve always dreamt about wearing a pair of the iconic Levi’s® 501® jeans, but they never really fitted your body type, The wait has ended. Remember, it all started with Beyoncé… (read here)! For over 150 years, the Levi’s® 501® jeans have remained the gold standard of […]
As a follow up to our recently featured interview with Andrea Rosso, let’s talk about the latest episode of Diesel’s “Behind The Denim”. Don’t fall apart – watch below: This episode leans into Diesel’s commitment to denim longevity and circularity, showcasing how durability is essential to reducing fashion waste. Episode 7, “Don’t Fall Apart”, offers […]
The final installment of the year-long Levi’s® REIIMAGINE campaign with the global icon is marked by the release of the final campaign film – The Denim Cowboy (watch below). (Check out the previous campaigns here) Set to an exclusive edit of the “Levii’s Jeans” soundtrack from the Grammy Award-winning album, Cowboy Carter, the 90-second campaign film […]
Blackhorse Lane Ateliers (BLA) is London’s only authentic craft jean maker, combining heritage craftsmanship with sustainable, community-driven production, Founded in 2016 by Han Ates in Walthamstow, London, Blackhorse Lane Ateliers revived local denim manufacturing, operating in the same building where Han worked in textiles for over 30 years. BLA revived London’s denim manufacturing legacy using […]