Your Daily Denim Destination
Despite the backlash caused by their last ad campaign in July 2025, American Eagle and Sydney Sweeney are back once again. Months after conversations – and controversy – erupted over Sydney Sweeney’s American Eagle jeans ad campaign, Sweeney is back for a new summer spin on shorts with the retailer. “What brand am I wearing?” Sweeney asks in the commercial, […]
If you are a denim lover and curious about everything related to your jeans, you will come across the term “Japanese Denim” quite a lot of times. Japanese denim is considered the gold standard of denim worldwide. Not just because it’s trendy, but because of craftsmanship, heritage, and fabric quality that few other manufacturers in […]
This past fall we’ve been telling you about the noticeable trend of the barrel jeans. And now we are confirming that this trend isn’t going anywhere – yet! And = btw – if you still are not familiar with the term barrel jeans, you can read all about them here. So, yes – barrel jeans […]
For Spring 2026, Alaïa launched its first major dedicated denim campaign titled “Denim – A Study of the Body”, photographed by Sam Rock and starring Mona Tougaard. With this campaign, Alaïa is branching into a new lane, denim. The collection features a line of jeans designed to sculpt and define women’s bodies. Same as the […]
The Good American x Dolly Parton Spring 2026 collaboration – “Dolly’s Joleans” – is the third capsule between Dolly and the brand. The capsule is totally inspired by country glam and vintage Western denim. The campaign features Dolly at age 80 wearing crop tops, flared jeans, and crystal-embellished denim, emphasizing confidence and self-expression. Her signature […]
The collaboration transforms 20,000 pairs of post-consumer jeans into high-quality feedstock, demonstrating a scalable, closed-loop solution for premium denim. RE&UP Recycling Technologies is accelerating the shift toward a closed-loop textile economy through a strategic collaboration with Madewell and global fabric manufacturer ISKO. By transforming approximately 20,000 pairs of post-consumer jeans into high-quality recycled feedstock for […]
If you love vintage, unique, different, and outside-of-the-box when it comes to your denim jacket…. Well, the thing is that we have always found a pretty good array of different kinds of re-worked vintage jeans. But when it comes to the classic denim trucker jackets, you usually don’t find very exciting options unless you DIY. […]
The WEWOREWHAT x Joe’s Jeans Spring 2026 collaboration just launched this past week, It is a Western-inspired denim capsule built around festival and vintage Americana styling. Designed with Joe’s Jeans for the soon-to-happen festival season…and everything beyond. Denim that takes you everywhere. Effortless, lived-in, and just a little undone. The brand describes the collection as […]
A few months ago we introduced you to a new denim brand, DE;Part. We love that this brand is all about size inclusivity, ranging from 00 to 24. For this Spring, the woman-owned and designed collection is a bold new voice in premium denim, offering high-quality denim in sizes 00-24. Each style has been specifically […]
Carve Designs was founded in 2003 by lifelong friends Thayer Sylvester and Jennifer Hinton after a surf trip to San Pancho, Mexico. They realized it was nearly impossible to find board shorts for real women with real bodies and a genuine passion for adventure. Starting as a surf apparel brand selling rash guards and boardshorts, […]