Denim Trends 2026 – Overview

spring 2026

In the past view months we have featured many denim collections shown in London. Paris, and Milan. The resons why we are doing this is so that you guys out there get the general idea of what trends to expect in the coming months. This is always a very good help especially when it comes […]

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Built Like Lee – Fall 2025 Ad Campaign

denim

Lee launched a global equity campaign called “Built Like Lee” for this Fall 2025. The campaign style is digital-first, crossing TV/out-of-home/digital/social, a 30 second long ad spot – see below: As you can see, a recurring visual motif is the Lee button itself – used as a visual cue connecting generations. The campaign is meant […]

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Marques’ Almeida Spring 2026 – Structured Denim

spring 2026

Marques’ Almeida returned to London for its spring 2026 collection. Paolo Almeida and Marta Marques, the design duo behind Marques’ Almeida, showed a Spring 2026 collection rooted in “softness and lightness,” embracing a floatier feeling in “what feels like a potentially volatile moment in time.”  And that very soft- and lightness also shows in the […]

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Natasha Zinko Spring 2026 – Denim And Leather

fashion

Natasha Zinko’s Spring 2026 collection is titled “Hair of the Dog”, evoking a rough-around-the-edges, slightly messy recovery aesthetic (from a hangover) as a metaphor for raw authenticity. The show was staged at The Box in Soho, London. A nightclub setting chosen to match the “nightlife afterparty” spirit of the collection. The environment was immersive: cigarette […]

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Scotch & Soda – “Let It Rain”

capsule collection

Scotch & Soda, the Amsterdam-based fashion brand, is thrilled to announce the launch of their new ‘Let It Rain’ collection designed in celebration of the 750 year anniversary of the city of Amsterdam.  So cool – looks like now we can walk in the rain AND enjoy it wearing “rainproof” denim! Amsterdam is full of […]

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GapStudio x Gwyneth x Apple Ad Campaign

ad campaign

Gap has tapped Gwyneth Paltrow and her daughter, Apple Martin, to front the Fall/Winter 2025 GapStudio Collection 03 campaign. Fall/Winter 2025 – One collection, two generations, Brought together by classics made to wear and share. The campaign was shot by Mario Sorrenti, with creative direction by Zac Posen, EVP and creative director of Gap Inc. Included […]

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Diesel Egg Hunt – Spring 2026

fashion

“Are You Ready To Play?” It’s time for the game of Diesel – is it real, or a trick of the eye? Inside out, or outside in? What are the details, the disruption? Keep your eyes on the prize: in Diesel’s biggest democratic act yet, the entire collection is revealed by the Diesel Egg Hunt. […]

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Phillip Plein – Spring 2026 Denim Looks

runway show

Philipp Plein’s Spring 2026 collection, presented at Milan Fashion Week, is a maximalist, tennis-inspired collection that blends classic preppy aesthetics with Plein’s signature excess and glamour.  Titled “Plein Tennis Club,” the collection features looks like a white leather trench, tennis rackets prints, and sporty pieces, alongside dazzling sequins, metallics, and bold logos in a riot of […]

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Re-Imagine Your Jeans’ Back Pockets!

denim

Who says that back pockets can really only be featured at the back of your jeans?! Well, Ukrainian based denim brand, KSENIASCHNAIDER, certainly doesn’t think so! The brand’s designer duo, Ksenia and Anton Schnaider, just created a capsule collection adding back pockets practically everywhere. Ksenia Schnaider’s Pre-Fall 2025 collection named “Army of Me”, includes a […]

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Dolce & Gabbana – Fall 2025 Ad Campaign

jeans

Dolce & Gabbana’s Fall/Winter 2025 Campaign, shot by Steven Meisel, recreates scenes and atmospheres to be fully experienced and inspires a collection of looks that perfectly reflect individual personality. The campaign shows denim mixed with luxe pieces like fur coats and embellished outerwear. Denim is used both casually and as a contrast with more formal […]

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