Abercrombie & Fitch Kicks Off Viral Denim Event

jeans

And the winner is …. YOU! Exactly now with the “back-to-‘school” looming ahead of us, there could be no better timing for a denim wardrobe refresh. Denim should feel like this – moves with you, speaks to you, and fits more than just your body. On August 6–11, Abercrombie & Fitch is kicking off their Viral Denim […]

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High Summer – How About Some Denim Dresses👗

denim dresses

Hello ladies – time again to talk about one of the most sought after denim must-have during these hot summer days – and nights, of course! Denim dresses are a summer staple that offer the perfect blend of ease, structure, and style. Whether you’re going for casual, polished, or playful, there’s a silhouette for every […]

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Balenciaga Resort 2026 – Oops Skinny Jeans?!

Balenciaga’s Demna, in his last collection designed for the brand … Are we actually having to say good bye uber-sized denim? We already hinted on this subject back in March when we posted Balenciaga’s Fall/Winter 2025 lookbook. The collection is framed as a retrospective of Demna’s 10-year tenure at Balenciaga, drawing from 35 past collections […]

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PACSUN – Denim Days Fall 2025 💙👖

fall

Pacsun is reclaiming a familiar cultural cornerstone with the launch of its Fall 2025 campaign “Denim Days,” a celebration of the daily ritual of wearing jeans. The campaign was shot inside a classic shopping mall, at a time when Gen Z is rediscovering mall culture as a shopping destination and as a social and creative […]

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Fiorucci Spring 2026 – “Piazza Fiorucci”‼️

spring

Fiorucci’s Spring 2026 fashion show was a joyful, creative revival of Elio Fiorucci’s playful spirit. With freedom, optimism, and childhood wonder at its heart. Under Francesca Murri, Fiorucci reimagined Milan’s Via Paolo Sarpi as a fantastical public square where everyday meets surreal with a playful, childlike energy. Janina Zais joins the show as guest artist, extending […]

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Gabriela Hearst – Sustainable Denim Capsule Collection

color

Gabriela Hearst’s first denim line made entirely from recycled cotton – continuing her trailblazing sustainability mission. The collection redefines designer denim, aligning high fashion with the denim industry’s growing commitment to circularity. This collection marks a shift in high-fashion denim. Luxurious, expressive bootcuts and wide legs, all underpinned by recycled materials, eco-dyeing, and clean production. If […]

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Dsquared2 – Spring/Summer 2026 Looks

denim

For Spring/Summer 2026, Dsquared2 took a bold step away from traditional runway presentations and instead delivered its vision through a meticulously curated lookbook.  Tiny distressed denim shorts adorned with metal rings to thread belts, and boasting raw cuts – paired with crop tops or hybrid tank designs – reflect the playful, audacious DNA of the […]

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TCB Jeans – “From The Good Old Days”

Japanese

Founded by Hajime Inoue in 2012 in Kojima, Okayama, a city famed for denim production, TCB stands for “Taking Care of Business”. And also affectionately “Two Cats Brand,” honoring Inoue’s love of cats. “Denim of the people, by the people, for the people.” Specializing in recreating classic American denim form the 1920’s to the 1960’s, TCB […]

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