There is no denying it and no pretending it doesn’t exist – AI’s are really a thing and for quite some time also invading (is that the right expression even) the fashion world. The latest proof is about The Attico, brainchild of Gilda Ambrosio and Giorgia Tordini: women talking to women. The Attico: the brand […]
Undercover Fall 2024 Women’s Lookbook
Jun Takahashi’s UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance. We’re talking about Japanese streetwear brand that has garnered strong acclaim among streetwear enthusiasts worldwide. With a distinctive style influenced by street culture, punk, and Japanese aesthetics, Undercover has gained a dedicated following. And , as known by most sneaker […]
Levi’s WellThread Spring/Summer 2024 Collection
Levi’s is lowering their environmental footprint with sustainably-sourced clothing through WellThread designs. Out now, Levi’s WellThread Spring/Summer 2024 capsule continues to showcase the brand’s commitment to sustainable fashion. Featuring plant-based pixelated botanical prints and soft-touch sueded ecru denim, all pieces in the collection are made using 100% transitional cotton. Women’s highlights include the Orchard Soft-Structured Trousers […]
Palace x Evisu Collaboration Spring 2024
Continuing their collaborative venture, Palace Skateboards and Evisu reunite for the Spring/Summer 2024 season, unveiling their fourth exclusive capsule collection. The latest collection presents a diverse range of apparel and collectibles, featuring Evisu’s iconic denim pieces such as trucker jackets, five-pocket jeans, and jorts, alongside zip-up hoodies, t-shirts, cardigans, dice sets, and caps. Design highlights include […]
Trending Again (Still) – Ripped And Destroyed Denim
HER/SHE EDITION After long winter months of “too cold for ripped” – finally spring is back. And bringing back one of the most popular denim trends of the last decades. The ripped, destructed, and destroyed denims. Spring and summer – the time to show off some skin again – and we are totally on it! […]
Carve Designs – We’re Craving Yellows!
What’s the first color that comes to our mind when thinking about spring? No doubt here – it’s definitely yellow! After the long winter months in blacks and dark blues we are craving light and bright colors. And Carve Designs delivers. The color of this season is without a doubt, butter yellow! If you’re looking […]
Pepe Jeans – “Take Me Somewhere” Ad Campaign
Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in […]
Embellished And/Or Lace-Up Jeans Anyone?!
When it comes to embellished jeans we’d like to point out that these are actually the best option if you want to do something a bit different. Or when you feel like time out from your regular blue and blacks. Or maybe you are just up for trying a new look – there is always […]
Grey Reigns: The Ultimate ‘IT’ Color of the Moment
If you are a regular Denimology reader then you already know that we have been the biggest “on-boarders” of grey jeans since forever. Ranging from dark, almost washed out black, to super light faded grey washes, greys can easily be paired with any color, just like black jeans. And especially since this summer promises to […]
Unlock Spring 2024 Style: Frame x Amelia Gray Campaign
After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair […]