RE/DONE & Pamela Anderson Collaboration

Pamela Anderson and RE/DONE teamed up to tribute some of the iconic supermodel’s most memorable looks, resulting in a 25-piece collaboration. Launching as a sustainable partnership, the capsule collection takes cues from Anderson’s passion for the planet and focuses on eco-conscious denim and apparel. The campaign for the collection was shot entirely by a team of women […]

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Diesel x Lee – New Capsule Collection

Remember, this past December we shared with you all about the exciting DIESEL❤VES collaboration?! Now, let’s check out part two which just launched: Following the December partnership statement and exclusive preview in Europe and Japan, today Lee and Diesel announce that the new DIESEL❤VES LEE capsule is available globally. The two denim giants, in theory competitors, […]

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Mavi – Spring/Summer 2024 Ad Campaign

Inspired by the laid-back lifestyle of Southern California’s coast and its ’90s roots, Mavi’s SS24 collection channels retro-era design and features earth-friendlier fabrics. The campaign reflects LA’s natural beauty and laidback lifestyle, with enduring denim styles and effortless but elevated essentials. The brand continues to move towards their goal of having 100% sustainably produced denim […]

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HUGO BLUE – Spring 2024 Ad Campaign

Dive into the Blue! Sounds like the best invitation for us denim lovers! And his time who’s calling is Hugo Boss, launching his brand new HUGO BLUE ad campaign. HUGO BLUE made its debut this season, with denim at its core along with streetwear and a variety of gender-neutral styles. Talents from across the creative […]

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Diesel Spring 2024 Men/Women Lookbook

Diesel’s spring/summer 2024 collection includes a series of looks for men and women built of shredded denim mixed and layered over with printed and sheer sheer fabrics to create a peeling paint effect. Unbelievable – those destructed, shredded denims from the collection. Just have a look how artfully they were done, with an incredible amount […]

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Diesel Fall/Winter 2024/25 Runway Show

At Milan Fall/Winter 2024 Fashion Week, Diesel/s Glenn Martin turned on the webcam during his fashion show. Thus being the first to open a runway show to the public. By turning on a webcam, he shared his world with one and all. In Peter Weir’s 1998 film, ‘The Truman Show’, Truman Burbank discovers that the first thirty years of his […]

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BLANKNYC S/S 2024 Men/Women Lookbook

For their spring and summer 2024 BLANKNYC continues to keep it clean, simple, and true to their core. New York based brand, BLANKNYC, has always been about offering the latest trends in denim as well as in their lifestyle collections. Besides their jeans collections, they have become well loved for their amazing jackets – vegan […]

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Marques’ Almeida Fall 2024 Preview

Before we start talking about Marques’ Almeidas fall 2024 collection itself – we are so impressed with the diversity of the models in their runway show. For the fall/winter 2024 season Marta Marques and Paulo Almeida examined the passing of time and the idea of growing up. The result was them casting models featured in […]

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Western Style Denim – Having It’s Moment RN!

In the last few years we’ve noticed that Western style denim was “pushing” consistently – present in almost every preview we attended. And the coming spring and summer seasons are going to be pretty much all about Western styles. Fashion model, Bella Hadid, is one of the celebrities clearly on top of the western trend. […]

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True Religion x Saweetie Spring 2024 Ad Campaign

True Religion and American rapper, style icon, and Grammy nominee, Saweetie, teamed up for the brand’s spring 2024 ad campaign, Titled ‘Go There’, he campaign showcases Saweetie wearing True Religion’s women’s collection, set against a backdrop of exotic locations. In the campaign video, Saweetie navigates through a series of theatrical sets in a single continuous take, […]

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