TELLASON was founded in 2008 by Tony Patella and Pete Searson in San Francisco. Tellason (“Patella + Searson”) embodies a DIY, high-integrity approach to denim making.

Founders Tony Patella and Pete Searson
“We believe style comes through best on people that don’t work at it. Growing up in California, skateboarding and listening to punk music, we’re inspired by the mindset prevalent in those circles in that era. With that in mind, we focus our attention on high-quality basics, devoid of frills and embellishments. Get dressed and move on.”

Since their launch, they have committed to using domestic suppliers. Cone Mills White Oak until its 2017 closure, then continues domestically. But always made in USA for denim, Gallilean suppliers for buttons, rivets, and Tanner Goods for leather patches. And all cut and sewn in their local San Francisco factory.

TELLASON offers a selection of vintage-inspired fits in Japanese-sanforized or Cone Mills selvedge:
- Ankara – true straight leg, mid-rise in 12.5–14.75 oz fabrics
- Sheffield – straight-tapered, lighter 12.5–14.75 oz denim
- Elgin – mid-rise slim tapered in 16.5 oz
- Gustave – their slimmest tapered fit, available in 12.5 or heavy 16.5 oz denim
- John Graham Mellor (JGM) – slim-straight low-rise 16.5 oz cut


