The collaboration between True Religion and Chief Keef is a notable fusion of fashion and music. This partnership combines True Religion’s iconic denim wear with Chief Keef’s unique style and influence from the hip-hop scene.
Chief Keef’s influence in the hip-hop community and True Religion’s strong brand presence create a buzz, making this collaboration a cultural moment in both music and fashion. You’ll find bold designs, including distressed details, unique washes, and graphic elements. All of those reflecting Chief Keef’s personal style and artistic vision.
“Fake Trues, that’s that sh*t I don’t like,” Chief Keef rapped on his breakout hit, “I Don’t Like.”
His streetwear brand, Bad Weather, has been synonymous with True Religion from the jump. As the iconic denim brand regained its footing in hip-hop, Chief Keef helped re-introduce them as a staple. Sure, True Religion locked in its legacy in the rap rockstar era and it was Chief Keef who made it fly back in the 2010’s. And now, over a decade later, Chief Keef and True Religion have joined forces for their second collaboration.
You can shop for this limited edition capsule here.
