True Religion has once again teamed up with Jayda Cheaves for a bold new collection called “From True Baddie to The Baddest.” This collaboration emphasizes maximalist fashion, featuring eye-catching elements such as leopard prints, bedazzled denim, and cropped body-con jackets.
The collection also includes faux fur-trimmed pieces, plush tracksuits, and mesh details, perfectly capturing Jayda’s vibrant and entrepreneurial spirit
Building on the success of their previous partnership, this new collection aims to engage True Religion’s core audience with pieces ranging in price from $59 to $249. Jayda’s influence has proven effective, with the earlier True Baddie collection contributing to significant online engagement and increased sales for the brand.
A fitted and cropped denim jacket and low-rise jeans featuring Lurex threads are among the collection’s highlights. Other denim styles include crystal-embellished skinny jeans, cargo bootcut jeans, leopard print jeans and baggy. Crystals also decorate off-the-shoulder tops and track suits.
“We love everything about Jayda, and designed a collection that reflects her maximalist style, fierce attitude, and more is more ethos,” said Tina Blake, True Religion senior vice president of design and brand image.
The collection retails for $59-$249. It is available in True Religion stores and website as well as in select Urban Outfitters, Tillys, and at PacSun.
