In an era where the fusion of music and fashion defines the cultural zeitgeist, Acne Studios has seamlessly integrated the burgeoning allure of K-Pop into its Spring 2024 campaign. At the heart of this stylish convergence is ILLIT, the fresh-faced K-Pop ensemble poised to take the global music scene by storm with their debut mini-album, “SUPER REAL ME,” dropping on March 25. This quintet – YUNAH, MINJU, MOKA, WONHEE, and IROHA – brings a vibrant energy that resonates well with the forward-thinking ethos of Gen Z.
This partnership underscores a mutual commitment to growth and exploration, as the band will don Acne Studios’ creations for their upcoming appearances and performances throughout the year.
Jonny Johansson, the visionary Creative Director at Acne Studios, shares his inspiration, stating, “Music has always been a pivotal influence in my life, serving as a bridge between the realms of sound and style. With the global spotlight currently on K-Pop, our collaboration with ILLIT from the outset of their career embodies our dedication to nurturing new talent and resonates with the aspirations of a new generation”.
Captured in London, the campaign features ILLIT in SS24’s standout looks, bathed in soft pastels and showcasing the brand’s new “Multipocket” and “Platt Mini Shoulder Bags”. The shoot marks ILLIT’s first European journey.
You can shop for Acne Studios clothing at SSENSE women/men, Nordstrom, and at Saks Fifth Avenue.
