Gap and Dôen teamed up to celebrate sisterhood – and California classics – with an exclusive summer capsule.
Gap tapped sisters Margaret and Katherine Kleveland of West Coast brand Dôen to create a capsule collection for women and kids, merging their feminine and bohemian essences with Gap’s signature styles.
The campaign, photographed by Dan Martensen (who’s shot campaigns for Polo Ralph Lauren and DKNY, and regularly works with Vogue editions worldwide), stars model sisters Lily and Ruby Aldridge, plus 11-year-old twins Levia and Zahar.
Mark Breitbard, President and CEO of Gap, comments: “Our collaboration with DÔEN celebrates a feminine aesthetic brought to life though some of our most-loved essentials. I can’t wait to welcome DÔEN fans to the Gap family to experience our product in a fresh new way.”
The 51-piece collection is brought to life via DÔEN’s feminine take on Gap’s iconic styles, rooted in denim and khaki. The assortment includes matching sets, dresses, denim, matching tops and skirts, loungewear, and accessories featuring floral prints, eyelet, and flowy silhouettes. Retailing from $19.95 to $158 the collection has shared styles and prints perfect for matching moments in women, kid, toddler, and baby sizing.
You will be able to shop for this capsule on the Gap website as of this coming Friday, May 17th.
